Ethical Manipulation is a unique marketing nudge to effectively boost your brand.
Nudges are effective changes in how options are presented (or set up) to influence people to take a specific action. They are extremely effective in steering consumer behavior to you and your products.
Manipulation has always been part of marketing. The stakes are much higher now than they ever were before. With the widely accessible algorithms on search engines and e-commerce platforms, anyone can be targeted or retargeted easily for manipulation into buying.
Understanding and targeting gives you a chance to manipulate your audience into choosing your brand – buying your product or service. And you have the opportunity to manipulate them in a way that is ethical and fair, rather than by deception.
As a consumer, you’ve likely experienced ethical manipulation.
A wise man once said:
“People do not always believe the truth,
but what they perceive to be the truth.
And perception is reality!”
- Think like your customers.
- Who are they?
- What do they do?
- Identify the problems they need solved.
- Pick out their largest pain points.
- Capitalize on what they need and deliver it in a meaningful way.
Learn a little more about your customer and what you can offer them. This not only helps you deliver the right message to the right audience, but it also gives you pride, passion and commitment in the product or service you’re offering.
Show them their problems and pain points:
- Keep it relevant. Provide your customers with value.
- Work toward omnipresence – get yourself out there. Show off your product.
- Earn and maintain trust. Each and every interaction your have should offer value to them. This will build their trust in you and address their problems along the way.
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