Whether traditionally published or self-published, every author must give some thought to book marketing. But given how fast tools and techniques change, it can be challenging to figure out what’s worthwhile to focus on.

Learn the key foundations of book marketing but also how to develop a personalized framework that’ matches your strengths and abilities. Most book marketing isn’t about having a big bankroll. It is about having sufficient time and energy to devote to it, consistently, over time. Most authors lack sufficient focus and patience to pursue those opportunities. Or they feel overwhelmed by the task and end up doing nothing at all.

To start your marketing plan, define your vision, purpose, and goals. Then, identify the key issues your brand is facing, and outline your brand strategy statements that address those issues. Finally, develop your marketing execution plans so you can organize and inspire the marketing communications, sales, retail, consumer experience, and product innovation.

A great vision should scare you a little. However, it should excite you a lot.

Establish one that feels familiar to what is in your mind. Once you establish your vision, use it to set up the key issues of your marketing plan. Try to understand the obstacles in the way of achieving your vision. This sets up the strategies for how to reach the vision. Most importantly, your strategies will then revolve around solving these problems.


  • Put together a marketing plan for yourself. Systematically and sustainably execute that plan: from pre-publication to launch to post-publication
  • Understand your readership and who they are. Figure out how can you find out more about your readers
  • Optimize your author and book branding in an online environment. Use the language of readers to help your efforts

Unleash the novel inside you

with compelling characters,

intricate worlds,

and fine-tuned prose.

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“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish. She has mentored many authors and edited their work.” 

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