Get people talking about your book, because nothing sells books better than word of mouth. Most authors do not have a marketing background and often take the wrong approach when it comes to marketing, falsely assuming that any review is a good review.
While the author is looking for publicity the reader must also be considered. Readers buy a book for the enjoyment of experience, to read a book, not to be forced to analyze the creation then wrack their brains trying to come up with a suitable review. And major newspapers rarely review a self published book. Getting quality book reviews is an uphill battle.
There’s more to the book review than simply sending your book off to a reader and waiting for the result. Ensure your book is ready for to be reviewed. It’s important to choose the type of review that will best help you achieve your goals. Finally, you need to learn how to use your reviews to your advantage to sell more books.
If your review wasn’t as positive as you’d hoped, don’t despair. It’s never a waste of time to receive objective feedback. Set the review aside while you process your disappointment. Read it again as dispassionately as possible and consider the reviewer’s points. They can be of great value, giving you important guidance as you revise your work or start new writing projects.
Having a strategy to gain book reviews is an important piece of your marketing plan. Follow the right steps to prepare your book for review, seek crowd-sourced and professional reviews, then use those reviews to sell more books!
5 Tips for Getting Book Reviews
- Start with local papers and magazines: use the ‘home-town’ angle. Approach magazines that focus on the same special-interest subject area as your book.
- Develop a press release to accompany your book: name of your publishing house, the book’s ISBN, number of pages, price, additional ordering information such as website
- Pick the right reviewers. You need a reviewer who likes to review your type of books
- Query the reviewers: find out the requirements, a paperback or an e-book.
- Hardcopy: offer both versions, the PDF and the print copy.
- Follow up. Don’t harass the reviewer, gently follow up, after a few weeks, to see if they have written the review.
- Thank the reviewer: a simple, common courtesy shows that you appreciate the time and effort someone else took to help you.
- Be willing to give away books.
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“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish. She has mentored many authors and edited their work.”
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