Generate buzz about your new book with a formal announcement

sent out to media organizations to notify the world of your new book. A press release could lead to interviews, a mention in a newspaper or magazine, blog posts, a book review, speaking engagements, or website traffic. The best part is that it’s a free marketing tool, which means any self-publisher or indie author can use it to introduce their work in a professional way.

  • Begin by marketing on your website.
  • Use your mailing lists.
  • Capitalize on social media networks, then
  • plan your press releases – the ultimate way to showcase your book to a new and influential group.

Details to include in a book press release: 

In order to grab attention, prepare a well-written book press release. You must  grab the reader’s attention. Describe what your book is about. Why people should read it. Provide basic information about the book; title, author, publication date, where to buy.

Find a relevant, unique way of pitching your book. That is your hook. Is there something that makes it a newsworthy story? Does your book have a rare or trending book topic, an intriguing author story, a prestigious literary award, an innovative launch event, a remarkable milestone.

A traditional book press release is approximately 300 to 500 words – ideally one page. Concise and compelling is best. Sample outline:

  1. Contact Info: Include your name, address, phone number, email, and website.
  2. Publication Date: List the publication date for your book as “For release on [date]” or simply note “For immediate release.”
  3. Headline: Keep it short and catchy, and highlight what sets your book apart.
  4. Date city and province or state.
  5. Body content: The first short paragraph introduces you and your book in a compelling way. The second short paragraph contains a detailed description of the book and its audience (avoid using “I” or “we”). The third brief paragraph may include a quote from a book reviewer or a notable person endorsing the book. The fourth paragraph lists where to buy the book, or launch event details (date, time, location, contact info).
  6. Cover Photo: You may choose to add a high-resolution photo of the book cover.
  7. Closing/Bio: Finish with a short author bio. If your book is connected to an organization or business, you may also include the group’s mission statement here.

Creating a promotional plan

The foundations of your marketing plan are the five w’s –
  • who do you want to reach,
  • where will you find those readers,
  • what will interest them,
  • why your stories will matter, and
  • when will you be sharing them.

Unleash the novel inside you

with compelling characters,

intricate worlds,

and fine-tuned prose.

“Linda has published twenty books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish. She has mentored many authors and edited their work.”