Successful marketing has become an ever-moving illusive target that frustrates most people. And there are dozens of relics and new-fangled ways to get there.

Maximize your website with a tagline, a short, catchy, enticing phrase is valuable in advertising your business. The term ‘tagline’ can easily become confused with slogans – though they’re quite different. Slogans are fixed to one product whereas taglines encompass the entire business and should, ideally, stand the test of time.


“Linda has published fifteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”