tagline is a 2-word to 8-word phrase – a catchy quip that evokes an image of your brand to your customers. Taglines enable people to make lighthearted associations with your business.

Successful marketing has become an ever-moving illusive target that frustrates most people. And there are dozens of relics and new-fangled ways to get there, including taglines or catch-phrases.

Maximize your website with a tagline, a short, catchy, enticing phrase is valuable in advertising your business. The term ‘tagline’ can easily become confused with slogans – though they’re quite different. Slogans are fixed to one product whereas taglines encompass the entire business and should, ideally, stand the test of time.

Interestingly, brands like Starbucks, Gucci, Porsche, Hermes Paris, Louis Vuitton, Ferrari, Prada, H&M, and Zara do not use taglines. Never-the-less, people might not be singing your brand’s tagline in the shower but you can use it consistently enough to have it be a powerful force in your industry.

A tagline can be a useful way to tie up all of your marketing with a theme.

A brand with a focused message will beat out a brand with scattered messaging every time.

“Linda has published fifteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”