Connect with your audience and capture your reader’s attention immediately by writing a mind blowing blog. Keep them engaged. Time and attention are limited.

Your blog is probably one of your most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. Styles vary and each blogger has their own approach – however there are some basic principles of writing great blog content.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience.

4 key elements to writing a great blog:

  • Start with an attention-grabbing headline. A good blog post is about one topic, one story, one idea.
  • Begin with a captivating lead paragraph. First impressions matter.
  • Make interesting supporting points.
  • Design a compelling call-to-action.
  • Wrap it up.

1. Know your audience:

Creating customer-centric content begins with knowing your customer. Then you will build a brand narrative.

2. Know your demographics:

Where people live, their age, and their gender.

3. Good content is knowing what motivates consumers to buy.

  • Know your customers’ goals.
  • What challenges do they face?
  • Is there something standing in the way of their goals?

4. Walk in your customers’ shoes

Know what your reader is looking for.


“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”