Humans have always been visual creatures. Since the beginning of mankind, visual forms were used to record history and share thoughts. Armed with an understanding of the science and psychology of colour, content marketers can make more strategic colour choices that enhance customer choices.
Colours define your strengths and weakness. They have an impact on choices, feelings and behaviours. According to colour psychology your favorite color (or colors) define your personality color.
One of the oldest fields within graphic design is the psychology of colour. Each colour has a meaning and an emotional charge that comes from our evolution. Thus, the use of colour in marketing campaigns is a very powerful tool.
Branding is all about communicating the essence of your company, your products and your services to your own personnel and to the wider world.
Colour is ubiquitous but essential in marketing and if ignored can give off the wrong signals. Research has shown that people make up their minds within 90 seconds of their initial interactions with either people or products and over 60% of this judgment is based on colours alone.
The psychology of colours provides a lot of possibilities in today’s market. In fact, everything we know about it, such as its characteristics and tools.
Let’s take a deeper look into each colour:
- Red – strength, aggressive, passion, boldness
- Blue – regal, authority, dignity, security, faithful
- Orange – fun, cheeriness, warmth, positivity
- Green – environment, tranquillity, health, freshness
- Pink – femininity, innocence, softness, health
- Yellow – optimism, motivated, energy, cheerful
- Purple – sophistication, spirituality, royalty, mystery
- Brown – earthiness and subtle richness
- White – purity, truthfulness, contemporary, refined
- Black – sombre, serious, distinctive, bold, classic
- Grey – authority, practical, conservative
And if your favorite color is chartreuse, you really are unique.
“Come little leaves,” said the wind one day.
“Come over the meadows
With me, and play;
Put on your dresses
Of red and gold;
Summer is gone,
And the days grow cold.”
George Cooper (1838–1927)