The right colour shows off your brand’s personality; differentiating your logo.

Humans are visual creatures — so visual that colour plays a much bigger role in influencing what they purchase than you might think.

When used in marketing, different colours can impact the way buyers perceive a brand and certain hues can increase their appetite.

Colour psychology is the study of colours in relationship to human behaviour and it determines how colour affects our day to day decisions , including the items we buy.

Find your own palette.

  • red encourages appetite,
  • shades of pink are for love,
  • blue provides a sense of security,
  • green stimulates harmony,
  • orange promotes enthusiasm,
  • purple is associated with royalty,
  • yellow is cheerful, displaying optimism,
  • orange is flamboyant,
  • purple has a sense of prosperity, mystery and wisdom,
  • brown is reliability and stability.

Colours are complex, having the power to change the way one feels; inspiring and conspiring to affect your inner most feelings. Colours can powerfully impact people’s behaviour and decision-making, becoming a powerful marketing tool.

That fact is not lost on designers of brands and advertisers. They know certain colours, tints, hues, and shades evoke emotion and move people to action. This effect is both subtle and powerful.

In the end colour is a personal choice.

Firstly you must consider:

  • The psychology of colour.
  • What you are selling.
  • What atmosphere you want to create.
  • How your colour choice will affect your audience.
  • Then carefully match your message with the colour.


“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”