Blogging doesn’t have to be a thankless, uphill battle. Be creative and learn what your audience wants. Engage with things other than links. Post personal opinions, a joke, an open-ended question, or a funny experience. Blogging is about relating to your audience and building a relationship. Strive to share a wide range of interesting updates and then, once in a while, hit them with something that’s promotional.

You have 2 seconds to catch the eye of your reader and another 2 seconds to keep it. And while you cannot be everything to everyone, focus on ‘your’ audience. Begin with good old-fashioned hard work and your following will grow.

Gain blog traction:

  • Killer headlines or titles
  • Speak your mind
  • A person who tries to please everyone pleases no one
  • Respectfully disagree but be clear why you disagree
  • Do not cater to the masses
  • Blogging has to be an enjoyable activity
  • Know your target audience
  • Make the content easy to absorb

No readers – no traction

Launching a blog takes time, energy, and effort. Blogs tend to be direct and transparent and ‘rogue blogs’ are becoming really popular. Not every blogger is a rogue blogger but know that regardless the number of readers that hate it, others love it, and it’s highly successful. 

“Linda has published fifteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”