Blogging can help increase exposure to your target audience and validate your business as an expert in your industry. Regular blogging can contribute to your SEO (search engine optimization). Blogging once a week adds four fresh pieces of content to your website per month which can help your website rank higher in search results. Posting great content is a way to get potential customers to your website.

Apart from including the right keywords and writing about relevant topics on a regular basis, the heart of blogging is the content of your posts. Create fail-proof viral blog postings.

Share your blog posts on your social media accounts to drive traffic to your website. If your post is interesting, some of your followers might share the post with their friends and followers.

While starting a blog can greatly contribute to more exposure for your business, be prepared for the commitment to produce interesting content over a sustained period of time.

Blogging helps:

  • Grow online traffic.
  • Nurture and convert customers.
  • Keep current customers engaged.
  • Builds individual leadership and trust.
  • Differentiate you from other similar businesses.
  • Grow demand and interest in your products or services.
  • Builds social media content.

Blogging is indispensable for a modern business. It’s a major investment and pays returns for as long as you keep it going.

“Linda has published twelve books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”