Book promotion is key to launching a new title successfully. As a rule of thumb, it’s best to start marketing your book 6 to 12 months before you plan to release it to the public. This way, you’ve got more than enough time to finish your book and run your marketing strategy, and  a loyal band of followers.

The best promotion campaigns succeed because they are carefully developed . A book promotion is the act of marketing or a short period of time while the title is free or priced under $3.99. There are three main goals that authors have in mind when deciding to run a price promotion: Gain new readers. Generate reviews. Spike revenue.

Before diving into promoting a new book, there’s early prep work any author or marketer can do to make the rest of the process as smooth as possible. The earlier you get started, the better prepared you’ll be once it’s time to ramp up your book promotions!

6 Ways to Market and Publicize Your Forthcoming Book to Create Buzz
  1. Write a stellar pitch letter.
  2. Use social media strategically.
  3. Be literary.
  4. Write companion pieces.
  5. Prep for radio and podcast appearances.
  6. Grow your sales post launch.

It helps to make a good pitch, and the secret to this is to tell the content producer what makes you a good interview. For example:

I am the author of ‘Killing Thyme: A Cookbook Mystery.’ I wrote the book based, in part, on my 25 years as a professional chef. It was therapy, really—after 25 years I wanted to murder everyone I worked with, and double-murder everyone who ate at the restaurant. It seemed smarter to just write a novel, and take my revenge on the page.

I have listened to your podcast/read your blog for years, and I believe your audience would really enjoy hearing how I came to be a novelist. I’d appreciate an interview, and the chance to share my story, as well as promote my new book.

Thanks for your thyme!

Er … time.

Bob

Unleash the novel inside you

with compelling characters,

intricate worlds,

and fine-tuned prose.

“Linda has published twenty books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish. She has mentored many authors and edited their work.” 

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