Effective branding is fundamental and one of the most important steps in promoting your work. Your brand is not your product, your logo, your website or your name. It can be time consuming and a challenge, designing the perfect brand that will deliver a powerful first impression, but it is absolutely essential for when a visitor lands on your website or social media. Your brand will emphasize what makes your work unique, helping you to stand out from the crowd and to gain recognition from readers.
“Linda has published fifteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”