They are designed to create curiosity and interest in a book by showcasing its key elements and captivating potential readers. 

In today’s digital age, social content is increasingly shifting towards video. Facebook, Twitter, and Instagram users have been proven to engage more with video content than images, and writing a quick 100-word post about your book’s launch to share with your followers is no longer going to cut it.

To have the most reach, you need to entice users to share your post, expanding your circle of influence and attracting new potential fans.

And there is no better way to quickly draw people in and spike their interest than by creating a well-edited, engaging trailer that perfectly encompasses what your book is all about.

Key factors

Length: Book trailers typically last between one and two minutes, with shorter trailers generally being more effective.
Visualization: The depiction of characters in a trailer for a YA+ book is often vague. Features might be obscured or missing. This lack of detail allows readers to imagine the characters themselves as they read. Sometimes, this vagueness is due to budget constraints, but it also helps preserve the reader’s imagination.
Text Usage: Words remain the most utilized tool in book trailers. Whether it’s quotes from the book or the synopsis itself, you might see little else but text on screen and disembodied voice acting to evoke emotion.
Genre and Age Range: The type of trailer often depends on the book’s genre and target audience. Middle-grade books might use animation and detailed visuals. In contrast, trailers for older demographics may feature vague or obscured details, live action, or a focus on text.

The Darkest Part of the Forest

What’s a book list from me without mentioning Holly Black? The Darkest Part of the Forest was the first book trailer I ever came across, months before its release in early 2015. It had everything I loved: beautiful animation, a story about the face, and a haunting, chant-like song that provides just the right amount of eerie information.
The focus is the imagery, despite the song being catchy and slightly horrifying. Vines pour out of what I would assume is a dead girl’s mouth. There’s a face asleep in a glass casket deep in the forest. At the end of the trailer, everything ties together—the imagery and the song, the music and its sudden silence. It was the first book trailer that gave me chills.

 

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