Freelance copywriting can double your writing income.
What Is Copywriting?
Copywriting, strictly defined, is writing that sells or helps sell a product or service. Simply put – freelance copywriters help businesses market their products. For decades, copywriters mostly wrote radio and TV commercials, magazine and newspaper advertising, brochures, and direct mail.
But with the rise of digital marketing, many other copywriting assignments have been added to the roster, including websites, landing pages, online videos, Facebook ads, and email marketing.
Copy is essentially a sales pitch. It supports the marketing of a product or service by educating the consumer. Content writing, on the other hand, is informational.
How Does Copy and Content Marketing Work?
Though the two terms are often used interchangeably, they actually refer to two different but complementary marketing strategies. Copy and content marketing are complementary. Copywriting focuses on selling a product or service, while content marketing is more focused on creating valuable content that educates or entertains its audience.
“The key of all effective advertising is not the production of new and tricky words and pictures. The magic in marketing is placing known words and pictures into new connections,”
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