Products don’t sell themselves, but fortunately, there are many ways to promote your product/products.

Marketing right is the key to having a successful business; it is much more than advertising, sales, and promotions.

Learn how to be well known in the industry, gain a strong client base, and discover different ways to share with your target market. Marketing is an ad, a brochure, a press release, and more recently social media.

With so many innovative technologies emerging and user habits shifting, businesses need to adapt swiftly to keep up with trends in order to stay ahead of the competition.

There are always the old – tried – and true methods:

Getting publicity: a great way to reach new customers but also notoriously difficult to do.

Referral marketing: Word of mouth marketing, is one of the oldest marketing methods to drive awareness and sales.

SEO Marketing: when Google places your website at the top of the list. This is still the cornerstone of digital marketing.

Content Marketing: search engines promote quality content. The era of blogging is far from over, however low impact blogs will no longer gain traction.

6 innovative marketing ideas to consider:

  1. be different
  2. form strategic alliances with other businesses
  3. segment your business – diversify if possible
  4. expand into new markets
  5. ask for feedback
  6. ask for referrals

“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”