Make a Bold Statement; dare them to read your post.

HEADLINES are the first step to grabbing your visitors’ attention and enticing them to take the required action. Your headline has to be stellar; and your content has to deliver. Getting people’s attention is hard work. Write headlines that click. Content marketing starts with writing eye-catching headlines. Get it right: increase subscribers, more followers and your business grows faster.

Leave an Air of Mystery

There’s an art to how much information you should divulge in a headline. Never reveal your main takeaway.

Use a Unique Approach

You may have a great content and you can easily communicate this at your headline.

Convince your audience they should read your content. USE: 

  • facts
  • tips
  • lessons
  • tricks
  • ideas – share what you know

Call for Attention

Strong headlines will draw people to your website. It will also encourage your audience to continue reading your content. It should call and grab their attention.

Make the Headline Unique

Make your headline original and different from others – test the uniqueness of the headline. Simply plug the headline into Google and enclose it with quotation marks.

Use Ultra-Specific Headlines

The headline should be focused and well planned with a clear vision. You should know what your potential and existing audience want, how to respond to their inquiries and what values to give them.

Be precise to command more authority in your industry. This will enable you to develop a strong relationship with your customers. Being precise will enable to communicate specific objects rather than confusing your readers with vague and unrealistic objectives.

Convey a Sense of Urgency and Scarcity

Connect with the emotions of your audience.

An ‘urgency and scarcity’ theory works best for the clients who are yet to make a decision about a product. An urgent based headline will grab their attention and curiosity.

Your Headline must be Useful

Your headline should be practical, informative and valuable to give your audience a great experience. Connect your headline to your content. Use value-driven words in your headline to show your readers what they will get in exchange for their time and effort. If the offer is useful, your audience will scroll through your content and take the required action.

Ways you can Write a Strong Headline

  1. Use simple and easy to understand terminologies in your headline. Figure out what will excite your readers.
  2. Use interesting adjectives to describe the nouns or pronouns in your headline, for example, “Incredible.’’
  3. Employ the flagging technique in your headline. Address the reader to increase your interactions with the readers. Use ‘’you’’ as much as possible. This will make them feel special and believe you actually wrote the content, specifically for them.
  4. Use emotional words to trigger the emotions of your readers. Just make sure you know the goal you intend to achieve then use words that stir up the desired emotions for the goal. Don’t use emotional words to deceive or manipulate your audience as this will reduce trust.

Use Headline Formulas

The structure of your headline will make it good or bad. Your headline should be structured in such a way that you first identify a problem, offer solutions to the problems and finally give a promise to the readers.


Finally, give a lot of attention to your content. It will be pointless to have a strong headline if your content is not valuable.

Unleash the novel inside you!

Write a great story, that needs to be told,

with compelling characters,

intricate worlds,

and fine-tuned prose.

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“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish. She has mentored many authors and edited their work.”