Brand awareness is one of the most important aspects of growing a business online. The right idea or marketing concept can create a viral sensation and give your business the recognition it deserves. It takes only one-tenth of a second for your potential client to evaluate a person or business.

Position your business for success.

Be prepared to step out of your comfort zone.

Always be on the lookout for new ideas and inspiration.

Acquiring new and perfecting existing skills is paramount in the world of brands and branding.

  • Produce quality content: regardless of what you are selling: books, webcasts or blogs.
  • Explain difficult things in simple words: Don’t leave your clients feeling confused.
  • Recharge and think about how creative you are: understand the role of marketing and networking. Build that broader audience. Stay focused with the ‘single platform’ that best features you.

There are no half measures if you want to show others what you’ve got to offer!

Maximize on your strong skills and fantastic style. Mix it up to keep things fresh. This method can have far-reaching results.

Regardless of whether you are an established brand or one that’s just starting out, investing in customer identification, social media and unconventional spaces will pay off. Embrace change to grow your brand.

“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”