When buying a product 97% of buyers focus on it’s visual appearance. 84.7% of buyers claim that colour is the primary draw. The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing.

Colors affect perceptions and behaviors.  It’s the feeling, mood, and image that your brand or product creates that matters.

Colours are not universal, conveying different meanings to different people. Which means there are no hard rules because it all depends on age, gender and nationality. Women are more likely than men to have a favorite colour. And a colour that successfully targets young women in Australia will not deliver when used to target women in Denmark.

The colours you choose to wear and even brand yourself with say a lot about you – individually. Interestingly, men and women often agree on exterior house paint colour – sort of: men white and women beige. Similar views are also apparent in car colours as both men and women choose blue, silver and black cars, over white, yellow, red or green.

The psychology of colours in conjunction with persuasion is most interesting – and the most controversial. Marketing with colour is the modern way. Displaying them in such a way that they are linked to what you are selling and the atmosphere that you are trying to create is key.

Choosing the right color can help your brand stand out.

“Linda has published fifteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish.”