Your reader wants to know who was responsible for bringing them to tears, laughing out loud or giving them that light bulb moment of understanding. They are eager to get your hands on something else you’ve written so they can do it all again.
Your website’s About Me page is one of the most visited pages on a website, second only to the homepage. If your readers want to learn more about you, one of the first places they’ll look.
Agonizing on how to write a bio that does not sound too promotional or one that falls flat with modesty is common.
Your author bio must match its accompanying publication. Think about the genre of your work. If you’ve written a dark, gothic poem, don’t copy and paste the bio you wrote for the short story about fairies living in your front garden. Try to create an atmosphere that matches your brand.
1) Think About Your Ideal Readers
The spotlight shouldn’t always be on you. You should also be considering your ideal readers and how best to engage with them. What do they want to know about you? What will drive them to buy more books from you? Whatever genre you write in, take the time to figure out who your ideal readers are and then craft content that specifically addresses their interests and needs.
2) Craft a Compelling Story
Focus on crafting a compelling story. This could illustrate how you became the writer you are today.
- What unique skills do you bring to the writing community?
- Are there any experiences in your past that have significantly shaped you as a reader and writer?
- Why do the stories you have to tell matter?
- What are you passionate about? What do you stand for?
- How can your work benefit your readers?
3) Talk About Your Accomplishments
An author bio is an excellent place to talk about your accomplishments. For shorter author bios focus on a couple of recent and/or relevant accomplishments or literary prizes. Include your most recently published books.
For a larger “About” page on a website, you can definitely include a longer list, however, it shouldn’t overshadow the story you are trying to tell. Oftentimes, authors will have a separate awards page on their site so as not to over-clutter their “About Me” page.
4) Choose the Correct Point of View
Author bios, on the back of books, are typically written in the third person. “About Me” pages on an author website can be written in either the third person. More often than not, they are written in the first person, as this creates a friendlier, more personal tone. It’s important that you be yourself! Don’t pretend to be someone you’re not. And don’t be afraid to have fun. Depending on your ideal readers, you might want to share some funny facts about yourself. You might even want to share a cute picture of your dog or cat. The key here is to stand out to your readers.
5) End With a Call To Action
It’s always a good idea to include a strong call to action at the end of your author bio. This could include links to:
- The next book in a series you are writing
- A contact form or email address where readers can get in touch with you
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“Linda has published sixteen books. She blogs about the publishing world, posts useful tips on the challenges a writer faces, including marketing and promoting your work, how to build your online platform, how to get reviews and how to self-publish. She has mentored many authors and edited their work.”
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