Book and story titles act as a lure. Great titles grab the reader’s attention – think of ‘To Kill a Mockingbird’, or ‘Clockwork Orange’. They tempt us to want to know what the story is about; creating a sense of intrigue and fascination that entices us.
A good title is not the key to making your book do well but a bad title will certainly have a negative affect. The title is the first thing the reader sees and getting the title right is possibly the single most important marketing decision you will make – even though most authors do not think of it as marketing.
A practical technique is to select precise nouns and strong, active verbs, then place them together to pack a punch. For example: when I wrote the novel ‘Forgiveness Be Damned’ I created a title that is far more compelling than ‘Tommy’s Dysfunctional Family’.
The 5 Attributes Of Good Book Titles
- Attention Grabbing – provocative, controversial, exciting
- Memorable – your book cannot be remembered if it does not have a memorable title
- Informative – hints at what the book is about
- Easy to say – not a tongue twister
- Not embarrassing or problematic for someone to say aloud to their friends
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- a full synopsis of your story
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