This term refers to figurative language: metaphors, similes, personification, etc. It’s when the writer uses a part of the whole of something to refer to a specific object. It is commonly known that if you[…]

In this world of technology, it’s hard to ignore the power of social media. Social media is one of the most fickle tools at an author’s disposal. It’s an open platform allowing for direct engagement.[…]

Authors are constantly searching for a marketing leverage that will increase their visibility and multiply sales by ten-fold. Slow down. Stop milking the social media trend. It is all too easy to get caught up[…]

Creating and refining your own unique style of writing is very important. Readers are constantly in pursuit of something original, different and clever. It can be difficult – especially when you’re just starting out –[…]

Quality Content Doesn’t Just Happen. It begins with research, planning and talent. Creating easy reading is an art, the result of hard work and time – a lot of time. Whatever you’re facing: a deadline,[…]

The more you read, the more things you know. The more you learn, the more places you’ll go. Children who read for enjoyment perform better in reading tests and develop a broader vocabulary. It offers[…]

(SEO) Search engine optomizer the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. Start by understanding your audience and what directs them to your website. #1[…]

Fear is recognized as the number one destroyer of many careers, businesses and inventions. And not surprisingly fear of failure is the greatest fear, for authors, a significant obstacle that stands between you and your[…]

Social media plays a key role in growing awareness of your organisation, improving engagement with your supporters and building relationships. Having a plan in place will certainly make your efforts more efficient and effective. Be[…]

Mind reading is an impossible feat of fantasy even with your mind-reading genie boots on. The very idea of mind-reading is a breech of mental privacy and commonly used for nefarious purposes in works of[…]