The rule of incredible openings is to hook your reader, by proving that your book is worth their time. Lay out the breadcrumbs and get your reader emotionally involved. First impressions matter and readers need[…]

Products don’t sell themselves, but fortunately, there are many ways to promote your product/products. Marketing right is the key to successful businesses, and much more than advertising, sales, and promotions. Learn how to be well[…]

The idiom, to write against the grain, means to do things one’s own way, going against the normal rules or expectations as to how that things are usually done: opposite ideas or opposite in nature;[…]

This term refers to figurative language: metaphors, similes, personification, etc. It’s when the writer uses a part of the whole of something to refer to a specific object. It is commonly known that if you[…]

In this world of technology, it’s hard to ignore the power of social media. Social media is one of the most fickle tools at an author’s disposal. It’s an open platform allowing for direct engagement.[…]

Authors are constantly searching for a marketing leverage that will increase their visibility and multiply sales by ten-fold. Slow down. Stop milking the social media trend. It is all too easy to get caught up[…]

Creating and refining your own unique style of writing is very important. Readers are constantly in pursuit of something original, different and clever. It can be difficult – especially when you’re just starting out –[…]

Quality Content Doesn’t Just Happen. It begins with research, planning and talent. Creating easy reading is an art, the result of hard work and time – a lot of time. Whatever you’re facing: a deadline,[…]

The more you read, the more things you know. The more you learn, the more places you’ll go. Children who read for enjoyment perform better in reading tests and develop a broader vocabulary. It offers[…]

(SEO) Search engine optomizer the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. Start by understanding your audience and what directs them to your website. #1[…]